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The legend of the Ripper is still promoted in the East End of London with many guided tours of the murder sites. The Ten Bells, a Victorian pub in Commercial Street that had been frequented by Jack the Ripper's victims, was the focus of such tours for many years. To capitalise on this business, the owners changed its name to the "Jack the Ripper" in the 1960s, but, following protests by feminists and others, the pub returned to its old name.